Taco Bell

My work at Taco Bell spanned multiple verticals within the Brand Creative team. I directed photoshoots, led the visual direction for product and brand campaigns, and developed custom illustration systems that extended across digital and physical touchpoints. I designed packaging, retail merchandise, and in-store point-of-purchase materials, ensuring each piece aligned with the brand’s bold, expressive personality. The role required close collaboration with marketing, culinary, and retail teams—and the occasional on-camera cameo when needed.