pizza hut

I had the opportunity to lead Pizza Hut’s TikTok presence, shaping the platform strategy, campaign development, and creative direction. As the primary content creator, I filmed, directed, and produced concepts tailored to the fast-moving TikTok landscape, helping establish the brand’s distinct voice, humor, and cultural relevance. Under my direction, the channel grew by more than 100,000 followers, significantly increasing engagement and contributing to sales lift. Our campaigns collectively generated over a billion impressions within the first year, positioning Pizza Hut as a standout brand in the QSR social space.