HOT wheels
LEGENds TOUR

The Hot Wheels Legends Tour is a global custom car show competition judged on authenticity, creativity, and garage spirit — all in pursuit of turning one custom ride into a 1:64 die-cast Hot Wheels toy. I led the art direction and design for the tour’s visual identity, establishing the global standard that shaped the look and feel of the entire experience. The brand system I created was adopted worldwide, driving a unified presence across all markets and contributing to record-breaking growth in attendees and exhibitors this year.