HOT wheels monster trucks: glow -n- fire
ART DIRECTION + BRAND IDENTITY
For the launch of the new tentpole event in 2025, I was tasked with creating a logo that captured the essence and theme of the show. Building on that foundation, I developed new key art featuring themed trucks and crafted a cohesive brand identity that would define the entire live show experience. This comprehensive visual direction played a key role in shaping the event’s success, culminating in the show being honored as the 2025 Pollstar Award Winner for Family, Event or Non-Music Tour of the Year.
During live event shows, new characters debuted as feature trucks, introduced through cinematic videos that brought their personalities to life with custom theme songs. I led the storyboarding and directed our 3D animation partner, shaping the creative from concept to final execution.
PHOTO CREDIT: DT KINDLER