HOT wheels SKAte x 7-eleven
ART DIRECTION + DESIGN
In celebration of Slurpee Day, Hot Wheels Skate partnered with 7-Eleven to launch a limited-edition line of custom fingerboards inspired by the brand’s bold colors and Slurpee graphics. As part of the collaboration, a custom POP display was designed and rolled out across 7-Eleven stores nationwide, bringing the collection’s playful energy to life in-store. The display unified both brands’ aesthetics and created a high-visibility collectible moment for fans.
