LIL NAS X
ART DIRECTION + DESIGN
I designed custom artwork and business cards for Lil Nas X during his appointment as Taco Bell’s first-ever “Chief Impact Officer,” an honorary role created to shape the brand experience from the inside out. My work supported the collaborative campaign surrounding the launch of his album Montero, as well as the rollout of Taco Bell’s newest menu innovations. The visual assets I developed helped create an exclusive, culturally driven experience that bridged music, fandom, and brand storytelling.
