STATE BICYCLE CO.

I had the incredible opportunity to collaborate with State Bicycle Company to design a unique Taco Bell–branded bicycle, complete with matching accessories and gear. As the lead art director and designer, I developed the concept selected in partnership with the State Bicycle team—working closely with their leadership to merge both brand identities into a cohesive visual language. The final design brought Taco Bell’s bold spirit into the cycling world and quickly became an instant sell-out upon release.